Is Long Copy Good for Ecommerce Stores?
The short answer: yes. Surprised? Trust me, long copy sells. I know, I know: “shorter is better” and “less text, better design” blahbity blah. Mile-long websites filled to the brim with text might...
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How to Write Content to Boost Sales on Your Ecommerce Site
Whilst strong imagery, straightforward navigation and competitive pricing are all important for any Ecommerce site, written content is still key. If you can’t convince a visitor to become a customer,...
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Content Strategy: Prioritizing Your Writing
If you’ve got hundreds, possibly even thousands of pages on your ecommerce site, ensuring that each one includes a sizeable chunk of unique copy can prove difficult. Consequently, many e-tailers choose...
View ArticleIs Long Copy Good for Ecommerce Stores?
The short answer: yes. Surprised? Trust me, long copy sells. I know, I know: “shorter is better” and “less text, better design” blahbity blah. Mile-long websites filled to the brim with text might...
View ArticleHow to Write Content to Boost Sales on Your Ecommerce Site
Whilst strong imagery, straightforward navigation and competitive pricing are all important for any Ecommerce site, written content is still key. If you can’t convince a visitor to become a customer,...
View ArticleContent Strategy: Prioritizing Your Writing
If you’ve got hundreds, possibly even thousands of pages on your ecommerce site, ensuring that each one includes a sizeable chunk of unique copy can prove difficult. Consequently, many e-tailers choose...
View Article5 Customer Acquisition Lessons From Charles Atlas
We’re all in the business of selling stuff, one way or another. And it always makes sense for us to try to get better at it. So how do we go about getting better at selling? We can figure it out...
View ArticleBLOGGING 101: Write stuff that matters + Reach out to people who care.
This blogpost is written in response to one too many “How do I promote my blog?” questions on Quora. A 22-year old named Dan Shipper recently convinced me to subscribe to his blog. Technically, it was...
View ArticleHow To Sell Saxaphone Lessons: Sales Copy Wisdom From The Craziest...
I learned about sales copy by watching WarriorForum rip a newbie to shreds. I was scrolling through WarriorForum as I often do, and I found an interesting thread where somebody asked for advice on his...
View ArticleThe Best Selling Headline Of David Ogilvy’s Copywriting Career (and 7 others!)
In 1963, advertising genius David Ogilvy published ‘Confessions Of An Advertising Man’. It’s a thin book at about 140 pages– really a collection of 9 essays. Every sentence sparkles with wit and...
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